The Story So Far: What We Know About the Business of Digital Journalism (PDF)
Chapter One News From Everywhere: The Economics of Digital Journalism
Chapter Two Traffic Patterns: Why Big Audiences Aren’t Always Profitable
Chapter Three Local and Niche Sites: The Advantages of Being Small
Chapter Four The New New Media: Mobile, Video, and Other Emerging Platforms
Chapter Five Paywalls: The Price Tag for Information
Chapter Six Aggregation: ‘Shameless’—and Essential
Chapter Seven Dollars and Dimes: The New Costs of Doing Business
Chapter Eight New Users, New Revenue: Alternative Ways to Make Money
Chapter Nine Managing Digital: Audience, Data, and Dollars